Now we've decided to go global, what form of entry should we use to get into the US market?
Well, as you saw in my strategy plan, I think that a joint venture would be the best choice. What do you think?
I think for our type of consumer products a joint venture is not suitable because we don't necessarily need a local partner.
But their local market knowledge could be invaluable.
But there are easier ways to gain that local knowledge.
So what is your suggestion then?
I think we should acquire the services of a distribution agent as well as a business consultant. These are relatively inexpensive ways to gain local knowledge.
But what about the marketing and sales aspects of the entry?
We can establish a small office there that can organize marketing and sales campaigns through outside marketing agencies.
Ok, but I think we should compile a full strategy guide before we do anything else.
What were the Market Research findings?
Well, it looks as if there's a fair market for the product at the moment. They think, though, that it'll take a few years for it to really catch on.
That' s understandable. We'll have to run a good advertising campaign.
I think we're on to something big.
That's for sure. We must do the most complete testing possible before we begin to market it.
That's for sure. We want it to be a success.